Position Description

• Planning, developing and organising advertising policies and campaigns to support sales objectives
• Providing guidance to executives and clients regarding advertising strategies and campaigns aimed at reaching target markets, fostering consumer awareness, and effectively promoting the attributes of goods and services.
• Coordinating the production of advertising campaigns involving specialised activities, such as artwork, copywriting, and media placement, while adhering to specified timeframes and budget constraints
• Investigating potential demand and market characteristics for new goods and services, as well as collecting and analysing data and other statistical information.
• Facilitating business growth and development through the formulation and implementation of marketing objectives, policies, and programs.
• Commissioning and conducting market research to identify opportunities for new and existing goods and services.
• Providing guidance on all aspects of marketing, including product assortment, pricing strategies, advertising, sales promotion, selling techniques, and distribution channels
• Creating, scheduling, and publishing marketing content to social media platforms and websites.
• Applying statistical modelling methods to evaluate the potential influence of pricing strategies on profitability.
• Monitoring initiative performance and delivering regular reports and insights as needed.
• Analysing data from digital marketing campaigns and platforms.
• Recommending updates to digital content to enhance search engine performance

At least 5 years full-time experience.